Copywriting tips from Ping

When you’re just starting a blog, all of the details can be overwhelming. There is so much to learn, from SEO research to prose, and it seems like it’s always changing. But blogging is a skill just like any other, and if you’re passionate about...

Starting a blog: planning blog posts

It may seem like blogs just spontaneously happen, like journals, but the best blogs are planned and align with your company’s identity, message and goals. With a little forethought, starting a blog can be far more effective, reach more readers and grow faster. Here...

What is an email newsletter?

As your inbox has probably told you by now, an email newsletter is a key component of any successful marketing strategy. It’s a direct line to your most ardent supporters, an effective way to grow relationships, and an easy way to market your products and...