Copywriting tips from Ping

When you’re just starting a blog, all of the details can be overwhelming. There is so much to learn, from SEO research to prose, and it seems like it’s always changing. But blogging is a skill just like any other, and if you’re passionate about...

Starting a blog: planning blog posts

It may seem like blogs just spontaneously happen, like journals, but the best blogs are planned and align with your company’s identity, message and goals. With a little forethought, starting a blog can be far more effective, reach more readers and grow faster. Here...

What is a blog? Blogging tips for beginners

Blogging has been around for decades now, and has grown from a fringe group of moms talking about their babies to an institution of communication used by most businesses, organizations, groups, schools and just about any other type of entity you can think of. ...

Ready to create a newsletter?

If you’ve read our previous blogs, What is an email newsletter and How to plan an email newsletter campaign, then you’re ready to create your first newsletter! Photo by Jason Briscoe on Unsplash As you’ve already read, email newsletters are basically...

How to plan an email newsletter campaign

If you’ve decided to bump up your marketing efforts with more outreach, learning how to plan an email newsletter is a crucial step to your success. While it may be tempting to leave the planning as an afterthought and get on with other tasks, planning your...