Starting a blog: planning blog posts

It may seem like blogs just spontaneously happen, like journals, but the best blogs are planned and align with your company’s identity, message and goals. With a little forethought, starting a blog can be far more effective, reach more readers and grow faster. Here...

How to plan an email newsletter campaign

If you’ve decided to bump up your marketing efforts with more outreach, learning how to plan an email newsletter is a crucial step to your success. While it may be tempting to leave the planning as an afterthought and get on with other tasks, planning your...

What is an email newsletter?

As your inbox has probably told you by now, an email newsletter is a key component of any successful marketing strategy. It’s a direct line to your most ardent supporters, an effective way to grow relationships, and an easy way to market your products and...